Overview
Without a doubt, Google is the best Internet Search Engine worldwide. In fact, over the years it has developed more of its products and services. By all means, it continues to cater to the needs of users. That being said, it includes both the services on Google AdWords or Google Ads and Google Analytics. Google AdWords is an online advertising platform. While Google Analytics is a web analytics service that provides tools and statistics to better understand customers. So, if you aspire to have both knowledge and expertise in these areas, we highly encourage you to enroll at our Google AdWords and Analytics Training.
What to expect?
This one (1) week fast-track Google AdWords and Analytics Training will walk you through Google AdWords and Google Analytics from the basic to advanced levels. In Google AdWords, you will surely learn how to set up, develop and optimize profitable ads and campaigns as you advertise products or services effectively. Additionally, through intelligent data collection and analysis ,you could make the most of your website traffic while learning Google Analytics. Not only that, but you would also be given the opportunity to learn about keyword planning and basic SEO Tools and Techniques. At Calgary Digital Marketing Training, we will make sure that you will have this training as an advantage especially as you advance your Digital career in the future.
Calgary Digital Marketing Training provides both Online and On-Site Training in Canada. Lastly, if you are a local or a resident in Calgary and its neighboring cities and towns, you are more than welcome to attend our On-Site Classroom Training. And if you prefer to have a great learning experience at the comfort of your home, you are encouraged to participate in our Online Virtual Training via Zoom, Google Meet, D2L ,and TeamViewer platforms!
In this course, you will learn:
• Google AdWords / Keyword Planner
• Negative Keywords & Managing Search Terms
• Set Google / Advertisement Page
• Creating Business Ads
• Advanced Ad Features
• Pay Per Cost (PPC) ad setup
• Google Analytics Setup
• Reporting Tools & Techniques
• SEO Tools & Techniques